Applying these tips in real life is never as easy as a book or ‘guru’ will make it sound. However, if you are willing to have a go, it can soon become very natural.
Read moreMy mantra is that anyone can be a sales person. Anyone who can hold a conversation, that is. A conversation that is all about the customer…
Read moreSlowly but surely the mis-selling dental time bomb is ticking away and the Montgomery case, it’s implications upon patient consent and the right to make an autonomous decision, could increase the likelihood of a patient claiming that they were in some way mis-sold a dental treatment and in particular cosmetic treatments within dentistry.
Read moreThere are two ways to sell – Push and Pull – both work, but pull is for the long-term, relationship type selling that most businesses need.
Read moreI don’t really like paying my council tax. It slips out of my bank account on a monthly basis, so I don’t often think about it, but I also rarely think about what I get for it.
Read moreFrequently, practices offer of a free treatment consultation, especially those providing invisible orthodontics and implants. Now, while it is a great ‘hook’ to offer something for free, the downside is that it has little or no value. Patients often book and then decide not to turn up, wasting your time.
Read moreFrequently, practices offer of a free treatment consultation, especially those providing invisible orthodontics and implants. Now, while it is a great ‘hook’ to offer something for free, the downside is that it has little or no value. Patients often book and then decide not to turn up, wasting your time.
Read moreLet’s look at why people buy.
There are any number of reasons why we buy things.
Read moreVery few people want to buy dentistry, but what they do want to buy is the outcome or ‘feeling’ of what dentistry can give them.
Read more